Salesforce
ERP vs. CRM: The Differences Between the Software
Organizations looking to improve revenue, productivity, and other business processes rely on two types of software solutions—enterprise resource planning (ERP) and customer relationship management (CRM). ERP helps companies manage the entire process, like accounting, procurement, human resources (HR), and more. It essentially handles the back office of the business. CRM
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It’s Getting Hot In Here: Salesforce Summer ’22 Release Preview
While the first “official” day of summer is just a few short weeks away, things are already heating up with the Salesforce Summer ‘22 Release,...
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Integrating MuleSoft and Salesforce—How to Get Started
The average company uses somewhere around 37 tools and software platforms to run their day-to-day operations. Each of those tools provides value to the organization,...
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Accelerate Your Salesforce Integrations with Anypoint Connector
Whether you’re talking about an ERP (Enterprise Resource Planning), an HCM (Human Capital Management), or a CRM (Customer Relationship Management), your system is only as...
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Integrating Salesforce and Slack—Tips and Tricks
When Salesforce acquired Slack back in 2021 for nearly $28 billion, everyone anticipated big things on the horizon. Fast forward to today, and those expectations...
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Salesforce Chatbots 101
Chatbots are becoming the fastest-growing communication channel for organizations. Why? Because they’re the easiest way to scale support. Chatbots can help businesses save on customer...
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What is Salesforce Customer 360?
Creating a seamless and personalized experience across your company’s platforms is vital in today’s digital world. In fact, 80% of customers say they are more...
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Salesforce and a Digital-First Strategy Boosts Forward-Thinking Companies
The COVID-19 pandemic has exposed a number of vulnerabilities in how many organizations around the world do business. In order to adapt to this new...
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Salesforce Report Reveals Growing Digital Skills Gap
A new report suggests that we may not be living as much in the “digital age” as you might think. The Salesforce 2022 Global Digital...
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Salesforce Field Service Adds New Features to Support Mobile Workforce
The definition of field service has evolved in today’s digital world. Traditionally rooted in the manufacturing industry, field service tended to consist of fixing and...
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MuleSoft 101: What it is and How It Benefits Integrations
Organizations’ tech stacks are growing like weeds, and it’s leading to the need for more and more integrations. According to research from MuleSoft, the average...
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Overview of Salesforce Commerce Cloud
2020 was a big year for eCommerce. Consumers spent $861.12 billion online with US merchants—up 44% year over year. That’s the highest annual US eCommerce...
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Is It Time to Tune Up Your Salesforce Documentation?
Think of your Salesforce environment as a custom car. You start with the basic model and add a new engine or special tires over time....
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Time to Nip Bad Salesforce Data In the Bud
The flowers are blooming, the birds are chirping, and spring is in the air. This time of year always brings with it the tradition of...
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Salesforce Data Migration Best Practices
Data migration. It’s a challenging and time-consuming process, but every Salesforce organization will need to do it at some point or another. You’ll need to...
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Salesforce Expert Shares Secrets to Lightning Web Component Success
Salesforce Lightning Web Components (LWC) is a new programming model for building Lightning components in Salesforce (as you’ve probably figured out from the name). Lightning...
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