Following a new merger, this leading healthcare network recognized a growing need to unify its digital presence and streamline patient communications. To manage this transition, the client partnered with Surety Systems to provide expert oversight for their Salesforce Marketing Cloud environment. The primary objective of this initiative was to establish a cohesive identity and ensure seamless communication flow across their established Workday and Salesforce environments.
Surety was brought on to lead the technical setup of new system domains and to guide the client’s internal team through critical Marketing Cloud enhancements, including implementing short codes for high-volume patient outreach. By providing specialized advisory and managing the complete system integrations, our team ensured the client’s communication flows were prepared for future scalability.
By optimizing its Salesforce and Workday architecture and bridging the gap between internal needs and external technical requirements, the client maintained trust with its patient base and established a scalable foundation for its newly merged entity.
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