SAP Revenue Growth Management (RGM) empowers organizations to make smarter pricing, promotion, and product mix decisions that drive sustainable growth. By unifying financial, operational, and customer data, SAP RGM enables businesses to analyze market dynamics, identify revenue opportunities, and align commercial strategies with corporate goals.
This article explores how SAP Revenue Growth Management helps companies optimize profitability and gain a competitive edge in a dynamic marketplace.
What is SAP Revenue Growth Management?
SAP Revenue Growth Management is an end-to-end solution that facilitates the comprehensive planning, management, tracking, execution, and analysis of trade promotions for consumer products companies. It offers intuitive tools for account managers and other members of the sales team to streamline trade promotion planning and monitor trade agreements over time.
With key features for profit and loss analytics, KPI tracking, and ROI insights, Revenue Growth Management solutions empower organizations to plan, manage, and execute comprehensive finance and supply chain processes. This increased visibility into key revenue data also enables key account managers to allocate promotional spend and sales targets to specific accounts, making it easier to mitigate financial risks and optimize revenue across business units.
Key Features and Benefits
Promotion management
Create and copy promotions at multiple product hierarchy levels from both list and calendar views. Streamline promotion management across multiple spend types with direct and rebate liabilities of rate-based, percent, and lump sums across the SAP S/4HANA Cloud.
Cloud configuration
Configure spend types and tactics to allocate user permissions, manage funds, and ensure proper management and control of critical trade funds. Leverage configurable workflows and approval processes to control the commitment and management of key financial liabilities.
Strategic planning
Align key operations with financial planning metrics within the company headquarters and offer comprehensive sales feedback for demand planning teams to ensure accurate product shipment volumes and strategic promotions.
ROI and profitability management
Leverage embedded profit and loss analytics to improve promotion plans, streamline revenue growth, and eliminate unplanned trade spend across key business units.
Seamless integration
Facilitate end-to-end, order-to-cash integrations for product pricing, settlements, and approvals to resolve time-consuming financial reconciliation and management processes.
Advanced analytics
Improve ROI visibility and account-level profitability through intelligent profit and loss reporting functionality. Leverage external analytics integrations and OpenAI access to key planning and execution data to monitor revenue, volume, and trade spend.
Navigating Critical Challenges with SAP RGM
Spreadsheet issues
While spreadsheets are the most common tool for planning pricing and promotional spend activities, they provide a siloed snapshot of data with variable formats and update frequency. Consistent data management tools within the SAP RGM landscape enable users to improve data extraction and eliminate the need for complicated spreadsheets.
Clean master data
Maintaining clean master data is often a challenge for consumer goods companies, often requiring complete alignment between consumption and master data before it can be used. Maintaining comprehensive datasets and streamlining database fields across the organization is challenging with a lack of clean-up and a large volume of legacy data.
Integration challenges
Organizations also face critical challenges with a lack of suitable tools for ETL processes, database integration, openness, data transformation, a range of data warehouses, and a lack of open APIs for comprehensive integrations. Navigating complex integrations across vendor technologies for data lakes and NoSQL trends helps companies streamline trade promotion and drive profitable growth.
How Can We Help?
Whether you’re implementing SAP Revenue Growth Management for the first time, optimizing existing configurations, or integrating core SAP applications with external third-party systems, Surety Systems provides tailored advisory services to meet your unique needs.
Our senior-level, US-based SAP consultants work closely with your internal teams to develop a comprehensive roadmap, align business goals with technical capabilities, and ensure your SAP environment promotes sustainable business growth.
Contact Us
For more information about our SAP consulting services or to get started on a project with our team, contact us today.
