In today’s era of data-driven decision-making and personalized customer experiences, customers are in need of a comprehensive solution that empowers them to gather, manage, store, leverage, and transfer customer data more effectively and efficiently across systems.
Enter SAP Customer Data Cloud.
By leveraging the SAP Customer Data Cloud, companies can unlock the potential of their data management and migration processes, providing more actionable insights into customer behavior, enhancing customer engagement, improving data security, and promoting growth.
This article will take a more in-depth look into the key components, capabilities, and advantages of the SAP Customer Data Cloud, as well as where our team of SAP consultants can fit in your organization.
Read on to learn more!
What is SAP Customer Data Cloud?
The SAP Customer Data Cloud is a robust and comprehensive data management platform designed to help companies effectively manage and utilize customer data to drive personalized experiences, build stronger customer relationships, and improve overall marketing and sales strategies.
With a suite of advanced tools and features, including customer registration, consent data management, data governance, and preference management solutions, the SAP Customer Data Cloud enables organizations to collect, store, and analyze data from various different sources to ensure proper data management, privacy, security, and integrity over time.
Main Principles of Customer Data Management in SAP
Here are a few key principles to consider when taking steps to better data management, more personalized customer experience solutions, and improved data transparency and integrity by leveraging SAP Customer Data solutions…
1) Data Volume
I’m sure we’ve all heard the phrase, “quality over quantity” before. And, while this phrase can be applied to virtually every aspect of life from school to sports to business management, it is especially important to consider when considering customer data management functions.
Instead of worrying about collecting, managing, and storing larger amounts of data within their SAP system, companies should place more focus on the quality of their data, ensuring it is accurate, up-to-date, and able to be easily integrated to other areas of the enterprise.
2) Data Variety
By connecting back-office and front-end data and engagement, companies can break the closed loop of data management and provide a more comprehensive, engaging customer experience across the board.
And, because these systems are directly linked to customer-facing operations, better management of customer, product, and business data can improve relationships with customers and drive more positive outcomes in the long run.
3) Data Agility
With better data management, improved visibility, and more actionable insights, companies are enabled to make more informed decisions and facilitate more consistent communication between teams, departments, and other areas of the organization.
5) Data Value
As enterprise-scale strategies for improved marketing, sales, and service operations are gaining traction across organizations and industries, companies need a solution that allows them to keep up with the pace and extend the value of their existing data.
The SAP Customer Data Cloud enables companies to manage relevant customer data more efficiently, promote brand awareness and loyalty, and engage customers with more personalized marketing messages, improving outcomes in the long run.
Key Capabilities of the SAP Customer Data Cloud
The SAP Customer Data Cloud allows companies to collect, analyze, and leverage actionable customer insights and advanced data management capabilities to scale services, strengthen business operations, and improve customer engagement, no matter what.
Let’s take a closer look at a few of the main functions of Customer Data Management in SAP…
Unified Customer Profiles
With the SAP Customer Data Cloud, companies are enabled to unify customer relationships and associate relationships to address cases for both B2B and B2C concerns.
Unified customer profiles simplify customer experiences in SAP and make it easier to maintain compliance with local and regulatory regulations.
Back-Office Connection
Pre-built integration capabilities allow users to connect their SAP Customer Data Cloud with enterprise resource planning (ERP), supply chain management, and other cloud-based solutions for extended functionality and better collaboration across teams.
Real-Time Insights
The SAP Customer Data Cloud provides the tools needed for companies to calculate attributes for segmentation and audience management, offering more actionable insights and improving both in-the-moment and longer-term decisions across the board.
Personalized Engagements
With personalized engagements across all touchpoints across the SAP Customer Data Cloud, companies can connect their most important customer data to their e-commerce, marketing, sales, and service engagement systems and provide better access for customers in any role.
Better Data Governance
The SAP Customer Data Cloud provides purpose-driven data governance capabilities that make it easier for companies to maintain data throughout the entire customer lifecycle.
How Can We Help?
Whether you need help leveraging SAP Customer Data Management solutions, like SAP Customer Identity and Access Management and SAP Enterprise Consent Management, additional support extracting the most value our of your customer data solutions, or just an extra hand taking the initial steps to better data management, Surety Systems is here to help.
Our team of senior-level, US-based SAP consultants has the right knowledge, skills, and experience needed to lead you to success, regardless of where your project needs lie or how complex your SAP infrastructure may be.
Getting Started with Our Team
Interested in learning where the SAP Customer Data Cloud can fit in your organization?
Ready to build a more efficient customer data strategy and optimize the functionality of your SAP products, but don’t know where to begin?
Contact us today for more information about our SAP consulting services!
