Introduction to Salesforce Content Management System (CMS)
What is a CMS?
A CMS is a software application that can be used to manage the creation of digital content. Essentially, it allows you to create, edit, produce, and organize content that’s typically used on the web. Many CMS platforms on the market today also support indexing, search, and search engine optimization (SEO), which is great because let’s be honest—when was the last time you clicked on the second page of your search results?
Why Salesforce CMS?
In addition to satisfying customer demand for one, Salesforce is known for developing tools that touch on the customer experience, so creating a CMS is a natural next step for the company. Like many of its other solutions, Salesforce CMS is easy to use (even for non-technical folks) to create, manage, and deliver content. You can also choose a piece of content or create custom types, and quickly draft your content in the app. Administrators have role-based access to control content authoring and settings access in Salesforce CMS.
What’s Different About Salesforce CMS?
Salesforce is calling its CMS a “hybrid CMS.” So, what does that mean? Essentially, you can use this solution to create content in one location and syndicate it to any digital touchpoint, whether it’s through Salesforce or another system.
Salesforce also makes the CMS easy to use with drag-and-drop interfaces and headless APIs that can deliver content everywhere, like third-party sites, experiences, or mobile apps. It can be connected to internal and external sites and apps, and supports personalization based on your customer data. Users can also choose from two “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. And if you need to tweak things a bit, not to worry! These tools are also developer-friendly should your teams have coding expertise.
Connecting Data and Content
Imagine a customer visiting your website, which delivers content that’s personalized and tailored for their specific needs. That’s the power of Salesforce CMS. By tapping into customer data within your Salesforce CRM (customer relationship management), you can create and serve content to your customers that address their pain points, questions, and desires. A data-supported CMS gives you the ability to take a CRM record and translate all those rows and columns into rich, visual content, like a banner, blog, or visual call-to-action.
When is Salesforce CMS Available?
Wondering when you can take advantage of everything Salesforce CMS has to offer? You won’t have long to wait. In fact, it’s available right now, so get excited Enterprise, Performance, Unlimited, and Developer Edition users! Wondering where to put it to best use? Salesforce recommends the Service Cloud, Community Cloud, and Customer 360 to start off with, but plans for it to work well with the Commerce and Marketing Clouds soon.
Salesforce CMS is just one of many new product launches and innovations with the Winter ’20 Release. You can learn more about the new release and how to take advantage of the features and add-ons in our Winter ’20 article series.
Need more help? Contact our senior-level Salesforce consultants here at Surety Systems. We can help you leverage your current Salesforce solution, or if you’re just getting started, provide support with implementation and integration into your existing IT environment. Contact us today to get started.