One of the biggest challenges in the healthcare industry is finding and sharing important patient information when that data is stored in siloed healthcare IT systems. And as the industry moves toward interoperability and a value-based care model, there’s even greater urgency to deliver a seamless and connected experience for patients.
One solution many healthcare IT teams have adopted to help achieve interoperability and provide personalized care is Salesforce Health Cloud. The cloud-based platform supports information exchange and interoperability by creating a comprehensive, real-time view of patient health data.
We realize that you might have some questions about the software, like, “How does Salesforce Health Cloud work?” “Can I use it with my other technologies?” And “But is it right for my organization?” which is why we’ve put this article together.
Read on for a high-level overview of everything you need to know about Salesforce Health Cloud and how you can get started with it.
What is Salesforce Health Cloud?
Salesforce Health Cloud is a cloud-based customer relationship management (CRM) tool. Some of our clients have asked if Health Cloud can replace their electronic health records (EHR), and the answer is No—Health Cloud can’t replace your EHR system, but by integrating with it, it’ll extend your EHR system’s capabilities.
The easiest way to explain Health Cloud is to think of it as a clinically-focused layer on top of your Salesforce CRM platform, giving providers access to patient information all in one place. Some of the features and functions of Health Cloud include:
- Patient acquisition
- Care plan management
- Patient marketing
- Patient relationship management
- Physician recruitment and outreach
- Patient surveys and assessments
Who uses Salesforce Health Cloud?
Organizations of all sizes across the healthcare and life sciences industries rely on Health Cloud, including health systems, providers, payers, pharmaceutical, and medical device companies.
It’s a powerful tool for administrators to help with onboarding and acquisition to ensure that information is stored conveniently, securely, and connected across multiple channels. And when it comes to providers, Health Cloud allows them to provide more personalized patient care by tapping into insights, patient history, communications, and more.
Benefits of Salesforce Health Cloud
The three key benefits of Salesforce Health Cloud are providing a complete patient view, better patient management, and connected engagements. Here’s more on each of those core benefits:
Comprehensive Patient View
With a 360-degree view of the patient, it becomes easier to access accurate patient information, including conditions, medications, appointment history, and more. Additionally, this EHR data can be supplemented by third-party data from medical devices and wearables. Fun Fact—A Salesforce study found that 63 percent of millennials polled would be interested in proactively providing their health data from wearables to their doctors to make it easier to monitor their well-being.
Smarter Patient Management
With an up-to-date view of patient information, you can make smarter care decisions. Salesforce Health Cloud allows healthcare providers to more easily manage patient populations, prioritize tasks across all patients’ needs, and access a holistic view of any individual patient along with their most critical tasks. The software also gives you the ability to segment and manage patient populations. For example, you could send a private message to all your patients with high blood pressure to schedule an appointment.
Connected Patient Management
As healthcare information becomes more accessible, improving workflows and care outcomes become easier as well. Health Cloud allows you to collaborate with care teams and patients, assign tasks to caregiver networks, and share secure messages across any device so that you can remain connected to your patients in a way that’s most accessible for them.
Getting Started with Salesforce Health Cloud
Salesforce Health Cloud allows you to do more than just chart health records—it helps you build meaningful relationships with patients and improve their health. Imagine a healthcare future where you have a complete view of the patient thanks to integrated data from EHRs and wearables, one where you can communicate with patients and their caregiver network easily across any device.
If that sounds like the future you’d like for your organization, then Salesforce Health Cloud is the right solution for you. Our senior-level Salesforce consulting team can help you implement Health Cloud (or any other Salesforce need you may have), as well as integrate with your EHR and achieve HL7 interoperability standards.
Contact us today to learn more and get started.