Designed to unify and orchestrate marketing efforts across all digital and physical touchpoints, Infor Omni-Channel Campaign Management empowers businesses to move beyond siloed campaigns.
By providing a holistic view of the customer and advanced tools for engagement, Infor’s Campaign Management software helps organizations deliver timely, relevant, and consistent messages that drive stronger relationships, increased conversions, and lasting customer loyalty. This article will delve into its core components and how it transforms the way businesses interact with their customers.
What is Infor Omni Channel Campaign Management?
Infor Omni-Channel Campaign Management offers an integrated database marketing solution to help organizations plan, execute, and manage omnichannel marketing campaigns across multiple touchpoints. Its comprehensive, scalable solution and real-time data management capabilities empower users to identify and nurture leads, personalize customer interaction, and build loyalty across the customer base. Here are a few key components for advanced marketing resource management:
- Campaign segmentation capabilities
- Real-time results and customer insights
- Targeted email marketing tools
- Advanced campaign workflows
- Customer targeting and grouping functionality
Unified Campaign Management Capabilities
Offer Segmentation
Leverage campaign history, model scores, and demographic and transactional data to intelligently segment and present the best offers based on customer needs.
Personalized Campaigns
Utilize real-time triggers and personalized campaign events to send the right types of content to the right people.
Data Maximization
Access user profiles, trends, influences, and cluster analysis tools to maximize data management and track all your marketing activities in a single, easy-to-use solution.
Key Benefits for End Users
- Seamless Customer Journeys: Enables the creation of seamless and consistent customer interactions regardless of the channel chosen.
- Personalized Engagement: Empowers businesses to deliver timely and relevant messages.
- Eliminates Siloed Campaigns: Helps move beyond fragmented marketing efforts and disconnected customer experiences.
- Stronger Customer Relationships: Drives increased conversions and long-term customer loyalty by providing a holistic view of the customer and tailored engagement tools.
- Orchestrates Marketing Efforts: Unifies and orchestrates marketing activities across all digital and physical touchpoints.
How Can We Help?
Whether you’re just getting started on a new Infor implementation project, looking to consolidate siloed customer data, or streamlining integrations across existing ERP and marketing platforms, Surety Systems provides the knowledge and resources to achieve success.
Our senior-level Infor Lawson consultants offer strategic advisory and tailored consulting services to ensure your critical project needs are met and your internal teams are prepared for life after Go-Live.
Contact Us
For more information about our Infor consulting services or to get started on a project with our team, contact us today.
