Infor Interaction Advisor is designed to empower customer service representatives and sales agents with real-time intelligence, leveraging predictive analytics and machine learning to deliver dynamic, personalized recommendations during every interaction.
By guiding agents to the “next best action” or “next best offer,” Infor Interaction Advisor helps businesses move beyond transactional service to build deeper relationships, increase conversions, and enhance overall customer satisfaction. This article will explore its core features, benefits, and how it improves customer engagement across all touchpoints.
What is Infor Interaction Advisor?
Infor Interaction Advisor is an intelligent, real-time decision-making application that helps organizations identify the most relevant and next-best marketing campaign to present at any integrated touch point.
By delivering relevant, best-fit campaigns based on customer-specific information, the Intelligent Advisor solution enables companies to maximize their customer experience management efforts, ensure personalized interactions, and improve overall customer engagement. Here are a few key components of the solution:
- Real-time campaign updates
- Personalized customer interactions
- Closed-loop response tracking
- Improved enterprise scalability
- Predictive models for intelligent analysis
- Self-learning offer management engine
Efficient Marketing Campaign Management Capabilities
Personalized marketing campaigns
Utilize dynamic profiling and determination capabilities to create relevant and personalized marketing campaigns, improve governance decisions, and facilitate real-time customer interactions.
Self-learning marketing campaign management tools
Leverage self-learning marketing campaign management software to identify the best marketing campaign at any integrated customer touch point and streamline next best action, cross-sell, and retention offers across user groups.
Continuous learning through predictive models
Access predictive analytics and closed-loop analysis tools to stay updated with customer-specific information, outline the next best action for future decisions, and retain all historical data in a single, self-learning system.
Key Benefits
- Intelligent Customer Engagement: Empowers customer service representatives and sales agents with real-time insights into customer demographics, behavior, and trends.
- Personalized Recommendations: Leverages predictive analytics and machine learning to deliver dynamic, customized recommendations during every interaction.
- Enhanced Service Excellence: Enables businesses to move beyond transactional service to build deeper relationships and increase conversions.
- Improved Customer Satisfaction: Guides agents to the “next best action” or “next best offer” to enhance overall customer satisfaction.
To learn how Infor Interaction Advisor works with other Infor solutions within the Infor Customer Experience Suite, check out our latest Infor Omni Channel Campaign Management article, highlighting Infor’s comprehensive approach to marketing campaign management.
Get Started with Our Infor Experts
From helping your internal teams outline plans for a new Infor implementation and streamlining integrations across existing systems to improving customer experience management efforts and facilitating omnichannel campaign management for key marketing tasks, Surety Systems can help.
Our senior-level Infor Lawson consultants provide strategic advisory services and tailored consulting support to streamline critical project initiatives and ensure maximum enterprise scalability across business units.
Contact Us
For more information about our Infor consulting services or to get started on a project with our team, contact us today.
