In the dynamic world of events and entertainment, managing ticket sales, customer engagement, and event logistics can be complex, especially without the right software to adequately manage critical data and operations.
SAP Event Ticketing offers a comprehensive solution to streamline the event ticketing process, from sales and distribution to attendee management and post-event analysis. Whether you’re organizing concerts, sports events, or corporate gatherings, SAP Event Ticketing provides the tools you need to ensure a seamless and successful event experience.
This article explores the powerful features of SAP Event Ticketing, highlighting how it enables organizations to enhance customer experiences, optimize ticket sales, and gain valuable insights through real-time data.
Understanding SAP Event Ticketing Software
SAP Event Ticketing software is a comprehensive platform designed to help organizations sell tickets and manage event processes more efficiently, from sales and distribution to customer engagement and post-event analysis. It provides event organizers with the tools to streamline ticket sales across multiple channels, manage seating and pricing operations, and offer personalized experiences to attendees.
Event Ticketing software integrates seamlessly with other SAP solutions, allowing for real-time data analysis and reporting, which helps organizers optimize marketing efforts, manage inventory, and enhance the overall event experience.
Key Features
Ticket sales
- Integrate social selling initiatives into existing social media channels and groups
- Increase ticketing revenue through cross and up-selling opportunities, parking, and merchandise
- Leverage connections with current IT infrastructure to manage critical sales processes
- Reach a broader audience to boost ticket sales and overall event revenue
Ticket management
- Leverage advanced flexibility to sell and manage tickets across multiple channels
- Create and manage ticketing campaigns, price reductions, promo codes, and memberships
- Configure multiple ticketing packages, including single tickets, season tickets, bundles, flex plans, accreditations, coupons, and more
Flexible technology
- Utilize a cloud platform based on the latest technologies to improve flexibility and scalability
- Integrate with admission control systems to gather and manage ticketing and customer data
- Ensure IT process requirements are met by connecting SAP Event Ticketing with your existing technology landscape
Customer insights
- Facilitate integrations with SAP Analytics Cloud and SAP HANA for better insight into core ticketing and event management operations
- Access real-time analytics and ticketing information to increase ticket sales and profitability
- Leverage advanced cloud ticketing, marketing, membership, CRM, and loyalty features to improve insights into existing customers and drive sales
Key Benefits
Streamline processes
SAP Event Ticketing supports streamlined event processes, better ticketing control, and reduced costs by providing a scalable ticketing platform that allows users to manage tickets, customers, and event processes quickly and easily.
Maintain ticketing control
Users can leverage SAP Event Ticketing software to configure sales channels, permissions, and fee structures, facilitating greater control over their event ticketing system and more efficient ticketing processes.
Improve revenue opportunities
By utilizing SAP’s advanced event management functions and mobile ticketing features, users can attract new customers, strengthen relations with existing customers, and find new opportunities for additional revenue.
Technical and Security Best Practices
Technical
Installation and setup: Follow SAP’s predefined setup and installation instructions to get your SAP software up and running quickly and efficiently from the start.
Integration: Understand how SAP Event Ticketing can integrate with other software functions and products to maximize the performance of your existing IT environment.
Configuration: Leverage the comprehensive SAP configuration guide to outline and optimize key configurations for your critical SAP products.
Security
Cloud delivery: Leverage cloud delivery options to improve business transformation and meet critical compliance requirements.
Data security: Utilize advanced data security features to maintain data integrity and confidentiality.
Risk mitigation: Assess and address critical business risks and threats to facilitate continuous improvement across business units.
Process security: Protect key business processes to improve compliance with regulatory requirements.
Partnering with the Experts
Whether you’re just getting started on your journey with SAP solutions or you’ve been live on the SAP software suite for years now, Surety Systems has you covered.
From outlining plans for an initial SAP implementation to navigating complex integrations across platforms, driving data configuration and migration initiatives, and facilitating better communication between internal teams, our senior-level SAP consultants are here to help you maximize your investment.
Contact Us
For more information about our SAP consulting services or to get started on a project with our team of expert consultants, contact us today.
