In the modern enterprise, transforming platform data into meaningful, actionable insights is critical for driving efficiency and strategic decision-making. ServiceNow Reporting features enable organizations to effectively create, share, and visualize data, moving beyond basic reporting to drive informed decisions across the business.

With extensive customization options, including various visual formats and the capability for real-time insights, ServiceNow Reporting enhances the clarity and relevance of your operational data. This article provides a comprehensive guide to ServiceNow’s key reporting featuresreport types, and how to create custom reports that unlock your data’s full potential.

Understanding ServiceNow Reporting

ServiceNow Reporting is designed to help organizations analyze and interpret their data effectively. With innovative reporting capabilities, it enables users to build and distribute reports that provide valuable insights into their operations and facilitate better decision-making across the organization.

Identifying trends, patterns, and opportunities within the data enables organizations to make informed decisions through ServiceNow Reporting. Reports can be shared via:

  • Dashboards
  • Emails
  • Service portals
  • Exported as PDFs

This versatility in sharing options ensures that critical information is accessible to the right people, thereby enhancing collaboration and communication within teams and allowing them to share links effectively.

The reporting capabilities within the ServiceNow platform are extensive, offering both predefined reports and custom report-building options. These tools not only improve efficiency but also enable organizations to distribute data in a way that is easy to understand and act upon.

Types of Reports in ServiceNow

ServiceNow offers a variety of report types designed to cater to different data visualization and analysis needs. Here’s a closer look at the key report types:

  • Visual Reports: These are the core tools for quickly interpreting complex data. Bar charts are excellent for displaying categorical data and comparisons, while Pie charts clearly represent proportions. These visualizations enable teams to instantly grasp complex data sets and identify key trends and patterns.
  • Out-of-the-Box (OOTB) Reports: ServiceNow provides numerous pre-defined reports that are ready to use without complex configurations. These OOTB reports save time and effort, allowing users to generate meaningful insights immediately without needing extensive customization.
  • Custom and Detailed Reports: For users who require highly tailored data analysis, the platform allows for the creation of custom reports in formats like tables and pivot tables. This feature offers flexibility and depth, enabling detailed, customized data slicing to support specific business decisions.

Creating Custom Reports

Custom reports in ServiceNow can be extensively tailored to meet specific audience needs, ensuring data is presented clearly and relevantly. This customization includes defining precise data selection and formatting, which enhances the report’s utility.

For easy access and real-time updates, reports can be added directly to homepages and dashboards. To enhance report depth, users can include related table fields by clicking the plus sign next to the field. Finally, assigning descriptive names to all custom reports is essential for clarity and easy reference across the organization.

These customization capabilities allow organizations and their companies to generate reports with precise insights tailored to their dashboards and customized to specific requirements.

How to Create a Report

To create custom reports in ServiceNow, users:

  • Navigate to the Reports section within the platform.
  • Start creating reports by selecting the data they wish to analyze.
  • Choose the format in which they want to present the data.
  • Select from a variety of visualizations to create a report.

Once a report is created, the Save As functionality can be used to insert a copy of the report into the database, ensuring it is stored for future reference as a file. This feature is particularly useful for creating templates that can be reused and modified as needed.

Advantages of ServiceNow Reporting

Quick access to integrated data enables users to visualize data through both pre-defined reports and customized dashboards effectively. This flexibility allows teams to tailor reports to their specific needs, thereby enhancing the overall efficiency of data analysis.

Additionally, real-time insights provided by ServiceNow Reporting improve visibility and control over the IT infrastructure, empowering organizations to respond swiftly to changing conditions and make proactive decisions that enhance operational performance.

Finally, the ability to share reports easily through URLs and email dissemination ensures everyone has access to the necessary information, quickly transforming complex data into easy-to-understand visualizations.

Advanced Reporting Features

Data Visualization Techniques

Data visualization is a critical component of ServiceNow Reporting, as it enables users to transform complex data into easy-to-understand visual formats. Dashboards in ServiceNow provide interactive insights, allowing users to visualize key metrics and track performance in real-time. These dashboards can be customized to display various types of visualizations, including bar charts, pie charts, graphs, and tables, depending on the data being analyzed.

ServiceNow also offers specialized training focused on report design and performance analytics services, which helps administrators and developers enhance their reporting capabilities. These training resources enable users to design reports that effectively communicate data insights and support data-driven decision-making.

Performance Analytics

Performance analytics enable users to monitor key performance indicators (KPIs) in real-time, providing a clear understanding of business performance. This module allows organizations to track custom metrics and visualize KPIs over time, aiding in proactive decision-making and strategic planning. With Performance Analytics, users can:

  • Establish and track KPIs tailored to their specific needs, ensuring they have the right data to make informed decisions.
  • Visualize data through bar charts, pie charts, and other graphical representations to enhance the clarity and impact of insights.
  • Gain real-time visibility into performance metrics, helping organizations stay agile and responsive to changing business conditions.

Historical Trend Analysis

Historical trend analysis involves examining past data to understand its implications on current and future market conditions. Analyzing historical data helps organizations identify patterns and trends that inform decision-making and strategic planning. For example, examining previous sales data can help businesses prepare for peak periods and adjust inventory management accordingly.

This type of analysis also reveals shifts in consumer behavior and market dynamics, enabling organizations to make proactive adjustments and stay competitive. Benchmarking performance against historical trends allows businesses to determine their market position and identify areas for improvement.

Enhancing Efficiency with ServiceNow Reporting

Automated Report Generation

Automated report generation in ServiceNow significantly minimizes manual effort and accelerates decision-making processes. Automating the generation and distribution of reports enables organizations to schedule recurring reports, reducing the need for manual intervention.

Integration Capabilities

ServiceNow’s integration capabilities enhance its reporting functions by:

  • Consolidating data from multiple sources
  • Using tools like DataSync to transfer ServiceNow data to other analytic tools
  • Enabling comprehensive data analysis without performance degradation
  • Supporting historical trend analysis to track business performance over time
  • Helping make informed decisions based on a broader data set

Real-Time Insights

Real-time insights provided by ServiceNow reporting tools are crucial for maintaining an agile and responsive business environment. These capabilities enable teams to respond swiftly to changing conditions and business needs, addressing issues proactively and ensuring continuous improvement.

Visualizing data in real-time enables organizations to track metrics, explore trends more deeply, and gain insights that enhance informed decisions and operational performance.

Overcoming Limitations of ServiceNow Reporting

While ServiceNow Reporting offers extensive capabilities, organizations must address certain limitations to maximize its effectiveness. Potential challenges include handling large data sets, extending reporting beyond ServiceNow data, and improving report access for non-ServiceNow users.

Handling Large Data Sets

Managing large data sets in ServiceNow can lead to significant system performance issues. Running multiple detailed reports simultaneously can overburden the system, requiring careful consideration to prevent performance degradation.

Implementing strategies to mitigate these challenges, such as optimizing report configurations and scheduling, is crucial for maintaining system efficiency.

Extending Reporting Beyond ServiceNow Data

ServiceNow allows integration with external data sources, enhancing overall reporting capabilities. Connecting with various external platforms enables organizations to perform comprehensive data analysis across multiple sources. This integration overcomes the limitation of analyzing only data within the ServiceNow platform.

Improving Report Access for Non-ServiceNow Users

Non-ServiceNow users often face challenges accessing reports, limiting their ability to engage with the data. Sharing log-in credentials poses security risks, making it essential to find alternative solutions to improve report accessibility.

Enhancing report access for non-ServiceNow users promotes data engagement and informed decision-making, ensuring that all stakeholders can benefit from the insights provided.

Practical Applications of ServiceNow Reporting

Incident Management Reporting

Effective incident management reporting in ServiceNow enables organizations to quickly identify and address system issues, resulting in reduced downtime. Accurately monitoring incidents ensures swift resolution and helps maintain high service levels for organizations.

The ability to manage and publish reports, as well as generate real-time insights into open incidents, empowers teams to respond proactively and mitigate potential disruptions, as highlighted in the new report.

Service Desk Surveys

Service desk surveys are essential for independently measuring user satisfaction and identifying areas for improvement. By collecting and analyzing survey data, service desks can gain insights into user experiences, response times, issue resolution effectiveness, and overall satisfaction.

Utilizing tools within the ServiceNow platform to visualize survey data helps highlight critical performance metrics and guide continuous process improvements.

Service Catalog Requests

Tracking service catalog requests allows organizations to understand service usage and demand patterns, providing valuable insights into customer needs and preferences. By analyzing the data from these requests, businesses can identify trends, bottlenecks, and areas for improvement, ultimately optimizing service delivery and enhancing user satisfaction.

Partner with Our Experts

Surety Systems helps you move beyond static data by defining the right Key Performance Indicators (KPIs), configuring advanced Performance Analytics widgets, and building highly tailored dashboards that deliver real-time, actionable insights.

Acting as an extension of your team, our senior-level ServiceNow consultants ensure your reports are aligned with strategic business objectives, enabling better visibility, proactive decision-making, and maximizing the return on your ServiceNow data investment.

Contact Us

For more information about our ServiceNow consulting services or to get started on a project with our team, contact us today.

Frequently Asked Questions

What are the main types of reports available in ServiceNow?

The main types of reports available in ServiceNow include bar charts, pie charts, tables, and pivot tables, alongside pre-defined reports for easier creation. This variety enables users to effectively visualize and analyze data according to their needs.

How can I create custom reports in ServiceNow?

You can create custom reports in ServiceNow by navigating to the Reports section, selecting your desired data and format, and utilizing customization options to meet specific requirements. Additionally, you can save these reports for future use and add them to dashboards for real-time updates.

How does ServiceNow handle large data sets in reporting?

ServiceNow effectively manages large data sets in reporting by optimizing report configurations, scheduling reports, and ensuring system overload risks are minimized. These strategies are essential for maintaining performance and efficiency.