SAP Intelligent Product Recommendation (SAP IPR) is designed to meet the demand for personalized customer experiences by leveraging artificial intelligence and machine learning to provide context-aware, tailored product suggestions across various channels. By analyzing customer behavior, historical data, and real-time interactions, the solution empowers sales and service teams to recommend the right products at the right time.
This article explores how SAP Intelligent Product Recommendation improves customer and sales data management, transforms the customer journey, and supports intelligent decision-making.
What is SAP Intelligent Product Recommendation?
SAP Intelligent Product Recommendation is an AI-powered solution within the SAP ecosystem designed to personalize and streamline a customer’s specific product discovery and selection process. It leverages machine learning tools and comprehensive customer behavior data to generate tailored product suggestions, improving the buying experience and increasing conversion rates.
By analyzing various factors, such as past purchases, browsing history, preferences, and contextual data, SAP Intelligent Product Recommendation helps sales reps deliver relevant product offerings and streamline cross-selling opportunities across digital and in-person channels.
Ideal for industries like retail, manufacturing, and consumer goods, this solution integrates seamlessly with SAP Commerce Cloud, SAP Sales Cloud, and other SAP enterprise applications to create and maintain more intelligent, efficient, and data-driven sales experiences and improve customer loyalty.
Key Features and Benefits for Users
Product personalization
Leverage product personalization features to deliver more relevant solution recommendations, expand functionality in new markets, increase revenue, and increase quote-to-order conversion rates across key business units and product areas.
New hire productivity
Limit time and requirements for complex product configuration training objectives to empower new hires to work productively and existing employees to improve total quote output.
Defined customer requirements
Utilize a ‘customer-centric approach‘ rather than a ‘technical parameters-centric approach‘ to define customer needs and unlock the power of SAP AI’s latest technologies for complex and configurable products.
Data-driven recommendations
Access relevant historical data and machine learning tools to streamline the sales quotation process and identify the best-fit products for current customer needs.
Reduced inventory costs
Leverage machine learning algorithms to collect, assess, and store historical sales data and market trends, reducing sales variability and improving sales predictions.
Configuration best practices
Leverage the best products and configuration process options based on the customer’s pricing estimates, business needs, and other critical elements, such as total cost of ownership and lead time.
AI capabilities
Process end-user requirements in unstructured text formats, such as Microsoft Word files and emails. Quickly analyze unstructured text and provide recommendations for required product attributes from the end user.
How Can We Help?
Surety Systems offers tailored advisory services to help you plan, deploy, and optimize your SAP product capabilities across various business channels. Whether you’re navigating a complex integration across SAP and non-SAP systems or fine-tuning algorithms to align with customer behavior, our senior-level SAP consultants work closely with your internal teams to ensure a seamless, scalable solution.
From initial product assessments to long-term consulting support, our SAP consulting team provides the guidance and hands-on expertise needed to unlock real value from your SAP investment.
Contact Us
For more information about our SAP consulting services or to get started on a project with our team, contact us today.
