Practically every part of your company generates business data that can be analyzed to optimize your operations. But with the myriad of analytics tools to choose from these days, it can be difficult to figure out what will work best for your organization. Luckily, if you use Salesforce, you’ve got an inside track on two of the most powerful analytics tools on the market: Salesforce Einstein Analytics and Tableau (which the CRM giant acquired in 2019). 

If you’re a Salesforce customer, you might be wondering, “What is the difference between Einstein Analytics and Tableau?” (Not to mention, “How do I know what is the best tool for my organization?”) Now, the bad news is that there’s no definitive answer that will work for everyone—it really depends on your specific needs. The good news is that we’ve broken down some of the differences between the tools so that you can better make this important decision.

Let’s get started. 

What is Einstein Analytics?

Salesforce Einstein Analytics (formerly known as Wave) is a purely cloud-based analytics platform that connects data from multiple sources, including a live integration with Salesforce. Einstein Analytics allows you to create and view visual analytics, as well as take action on the data right within the platform. Einstein Analytics is also native to the Salesforce platform and comes with different industry and role-specific apps and templates, making it an ideal way to share insights to business users so that they can act on relevant data right away. 

What is Tableau?

There’s plenty we could say about Tableau, as it’s been around in one form or another since 2003, but the short version is that Tableau is an incredibly powerful analytics platform that can be deployed in the cloud or on-prem. It allows users to integrate data from a variety of sources with little to no IT assistance. One major reason business users love Tableau is that it allows them to take data from anywhere and build interactive visualizations with just a simple drag-and-drop interface.

Face-off: Einstein Analytics vs. Tableau 

Both tools give organizations the ability to understand their data better and have a lot of similar capabilities. However, Tableau has filled a competitive gap for Salesforce that Einstein Analytics simply hasn’t. While users primarily take advantage of Einstein Analytics for their CRM-centric analytics needs, Tableau is able to tackle a broader range of data. 

If you’re trying to decide between both tools, ask yourself these questions: 

Where does the majority of my data live?

If you’re only planning on analyzing Salesforce data, Einstein Analytics would probably make the most sense for you. However, if need to analyzing information that’s coming from all over the place, Tableau will give your users more options. 

Where will my users spend most of their time? 

If your workforce lives and breathes Salesforce, consider Einstein Analytics. On the other hand, if your org thinks of Salesforce as merely a “sometimes tool,” you might be better served by going with Tableau. 

Could we benefit from both tools?

Given their unique strengths and capabilities, some organizations find that using both tools makes the most sense for their needs. Einstein Analytics, for example, can provide predictive and machine learning capabilities that you can integrate with your Tableau dashboards. (And if you’d like to learn more about the benefits of integrating Salesforce and Tableau, have we got the article for you…) You may find that your organization could be best served by using both tools.

So, What Tool Should You Choose?

Now that we’ve gone over some of the features and differences between Salesforce Einstein Analytics and Tableau, it’s time for you to choose between them. Whichever way you decide to go, take heart that both applications are part of the Salesforce family. That means you can look forward to getting the latest innovations and capabilities as they become available. 

You may find that you’re still not sure which tool to choose, and that’s perfectly understandable. Luckily for you, our senior-level Salesforce consulting team can help you decide whether Einstein Analytics or Tableau (or both) would be best for your organization, as well as getting your team up and running on them.

If you’re ready to start transforming your data practices, contact us today to learn more.