For many organizations, the indirect sales channel, powered by a robust network of partners, is a critical driver of revenue and customer acquisition. However, effectively managing, enabling, and motivating these diverse partnerships can be incredibly complex without the right tools.
Designed to streamline every aspect of the partner lifecycle, Oracle Partner Relationship Management (PRM) provides a comprehensive suite of capabilities that foster collaboration, enhance partner performance, and accelerate channel growth. This article will explore the key features and benefits of the solution for business users.
What is Oracle Partner Relationship Management (PRM)?
Oracle Partner Relationship Management is a branded partner portal that empowers partners and channel managers to collaborate on projects, share leads, create quotes, and manage deals in a single, unified platform.
With connected customer intelligence and simplified partner engagement across sales channels, users can access a comprehensive view of the customer lifecycle, enhancing decision-making and delivering a better user experience.
Oracle Partner Relationship Management enables partners and channel managers to:
- Access personalized portals that provide partners with relevant information, tools, and resources.
- Manage leads and opportunities to streamline the lead distribution, registration, and joint opportunity management process.
- Execute co-marketing activities, facilitating joint marketing campaigns, content sharing, and brand consistency.
- Access enablement resources, like training, certifications, sales collateral, and product information, to help partners succeed.
- Track partner performance against goals and manage incentive programs and payouts.
Navigating the Partner Portal
Lead management
Leverage a comprehensive set of tools for onboarding and joint marketing to streamline end-to-end lead management, deal registration, and quote management processes.
Personalized channel experience
Utilize the flexible partner portal to establish a personalized channel management strategy and a branded user interface for better productivity.
Feedback evaluation
Access comprehensive analytics and evaluate feedback on customer experience and channel performance to adjust partner relationship strategy and execution over time.
Streamlining Customer Support
Knowledge management
Provide consistent access to knowledge articles and other educational material to empower partners to troubleshoot on behalf of their own customers.
Customer and partner support
Enable partners to log service requests on behalf of their customers and collaborate with users to quickly resolve issues and improve overall customer satisfaction. Improve partner satisfaction by allowing them to get help with their own deals or technical issues whenever they need it.
Service requests
Leverage real-time insights into service requests to analyze historical requests and prepare partners to engage their customers more efficiently.
Optimizing Recruiting and Onboarding
Channel program design
Improve collaboration between customers and partners to create effective, mutually-beneficial channel engagement programs.
Partner assessments
Achieve key business results by evaluating the best-fit partners to execute continuous monitoring and results evaluation across business units.
Channel administration
Simplify channel setup and administration by efficiently assigning managers, delegating sellers’ administrative tasks, and assigning territories to the correct partners.
Tailored recruiting campaigns
Simplify the process of recruiting and onboarding new partners with Oracle’s flexible channel partner relationship management tools.
Leveraging Business Intelligence and Analytics
Incentive management
Manage and support partner incentives to encourage behaviors that align with your critical business goals. Efficiently present partner earnings, evaluate compensation plans, and reward top-performing partners for their efforts.
Performance analysis
Leverage intelligent performance dashboards and MDF (Marketing Development Funds) analysis tools to identify top performers, better understand marketing investments, and evaluate sales speed, execution efficiency, and customer satisfaction.
Partner feedback loops
Conduct partner surveys to understand which partners are satisfied with the partner program and which require a bigger focus on improvement, enhancing overall satisfaction for both partners and customers.
How Can We Help?
Surety Systems brings extensive, hands-on experience with Oracle PRM, as well as across the entire Oracle ERP landscape. This broad understanding enables us to support any project need, from initial implementation and optimizing partner onboarding to seamlessly integrating it within your broader Oracle ecosystem.
Our senior-level Oracle consultants partner directly with your internal teams, offering strategic advisory and practical support tailored to your organization’s unique goals and challenges, ensuring you build a robust and highly profitable partner network.
Contact Us
For more information about our Oracle consulting services or to get started on a project with our team, contact us today.
